Crunch Assignment Example | Topics and Well Written Essays - 750 words

Crunch - Assignment Example Crunch’s demographic market was that of young adults. Their core demographic market rested in American sub-urbans. These were people who would be in their twenty somethings. Thus the demographic market of Crunch is young and peppy. Crunch stood out as a brand for its innovative offerings. They always tried to project a big image of their company. The Crunch logo symbolized fitness apparel manufacturers and they had that logo licensed. A point came during its tenure, when aerobics was no longer central to the company’s programs. Crunch continued to gain popularity and attention by coming up with group exercise concepts that were not available. Levine’s motivation and strengths: Levine drew his motivation from the positive results that he was getting for the work that he was doing. His investments into new and innovative products were being welcomed in the market. His biggest strength was his urge to take risk and try new things. This had helped him project an ecle ctic image of his company as it helped ensure that the company was always on the road to development and innovation, the key traits needed for a successful stint in entrepreneurship. What are their main operational concerns? How have they financed their growth? Crunch as a brand was larger than life. They had gone for above the line promotion and had ensured that no stones were left turned in promoting it properly. They had a TV show running in its name and they had people licensing the product and selling as if it would not be available. However there was no corporate organization and everything rested at the club level. Crunch’s staff was at the club level only and most of its employees stayed in Manhattan club. There was heavy dependence on external accounting firms, PR agencies, consultants and advertising agencies. However now that crunch was considering to expand foray into bigger ventures, Levine was considering preparing a systematic mode of corporate organization. Is the Sports Life acquisition a good fit for Crunch? Yes, it’s a good fit for Crunch because it is in sync with the overall branding of Crunch. It will not just add another big name to their pool but will also be monumental in promoting the image of Crunch as a brand. It will attract more customers and is also likely to take Crunch to newer and bigger heights. SportsLife will mean Crunch will have a whole new market base added to his customer base. Those gyms are Olympic sizes, they are huge and widely revered by the people of Atlanta. There were membership installment plans that were being offered to the customers of Sports Life. While acquiring SportsLife would mean drifting away a bit from the Crunch’s typical business model what could be done could be to acquire it and then customize it according to Crunch’s branding itself and the needs and perception of people of Atlanta. Q. How should Crunch prioritize their growth opportunities? I believe that Crunch shou ld go for a carefully thought out growth expansion program. They should go for an online portal, first. It is important for faster and acquiring access of their customers to them. It will also give them a access and make them able to capitalize on the market on web. Secondly, it should opt for acquiring Sports Life and once it has big large enough at home then it should look out for international expansion and spreading into

Joseph Bediers The Romance of Tristan and Iseult and Jean Cocteau’s Et

The Romance of Tristan and Iseult, by Joseph Bà ©dier, and Jean Cocteau’s 1943 cinematic adaptation of the epic love story Eternal Return, both portray the love between Tristan and Iseult, and Patrice and Natalie as an agonizing cancer that overpowers the lovers after they consume the love potion. But the differences of how and when the love potion is administered, and the lovers’ feelings for each other before the potion is drunk, reveal different depictions of the love potion between the novel and the film. The first difference between the film and the novel is when the two lovers drink the love potion. In the book, they drink the love potion when they are still on the boat and have â€Å"dropped anchor by an island† (Bà ©dier, 42). Here Iseult has not met King Mark. But in the film, Natalie and Patrice drink the love potion after Natalie has been introduced to Uncle Mark. In the first instance, they both have a chance to elope, and no one would be the wiser. They can easily live a life of comfort and full of love with each other, but Tristan chooses to hand over the woman he loves to his Uncle, and suffer for his love. In the film, Natalie and Patrice are not given this option, and therefore do not have a chance to escape their faith. Also in the book, an unknowing maid gives the love potion to the lovers. She believes that she is just giving them wine. This signifies the fact that no one intentionally wished for them to suffer, but faith led them to it. But i n the film, Achille puts the love potion in their drinks on the pretext of murdering them with poison. In the film the fact that the love potion is labeled poison, foreshadows the pain and sorrow the two lovers will face, because poison leads to a slo... ...g this news for the first time and is astounded and angry. Aunt Gertrude, though shrewd and unlikable, also realizes the attraction between Patrice and Natalie, and tells Patrice that he is marrying the girl he loves to his Uncle. Her awareness on this subject may be rooted in her hate for Patrice and her desire to destroy him because her son can never be as loved as Patrice, but that does not alter the fact that she feels and notices the love between Patrice and Natalie. The difference in the film and the novel alter the depiction of the love affair between Tristan and Iseult and Patrice and Natalie. While the novel portrays Tristan and Iseult as causing the suffering they endure because of their love, the film makes Patrice and Natalie the victims of faith and love. Works Cited Bedier, Joseph. The Romance of Tristan and Iseult. New York, 1994

Need Statement

X is a socio-cultural organization     working for social reformations for over two decades. It is a registered NGO, a non-profit organization. Currently, the main thrust of the organization is drug demand reduction amongst the younger generation. Drug abuse and alcoholism are among major causes for social maladies and     they misdirect the youth to antisocial activities and terrorism. The program initiated by X is an exclusive Psycho Analytical Treatment Module, which works on the total personality of an individual (addict). The highlight of our program is craving for drugs and alcohol is erased from the mind of the addict. That prevents the relapse, which is the major cause of worry in most of the drug demand reduction program. The drug demand reduction program of X has changed the lives of many individuals, transformed and rehabilitated families. X therefore, wishes to set up a comprehensive centre for de-addiction as it is felt that with growing number of cases, makeshift arrangements are not enough. X wishes to establish a full-fledged treatment centre.   Many across the country as well as a sizeable number from abroad have enquired about and have suggested for a proper permanent centre for inpatients, which require treatment for a fairly long period. â€Å"It is better to have a world united than a world divided; but it s better to have a world divided than a world destroyed,† said Sir Winston Churchill at the time of Second World War! At that time, perhaps Mr. Churchill did not think about this new war, where the youth of all the countries will join together, the war objective being mutual destruction. Who’s fighting whom in this weaponless, ammunition less war of drug-addiction? The most unfortunate aspect of this war is youth are the Commanders and the Generals! Thousands are recruited, without sex-bias, to this army of self-annihilation.   Mostly, youth partake in this death-march, and one can often hear the beat of the muffled drums, because drug death rates among the youth are increasing alarmingly. Youth have another shameful situation to face. â€Å"Often it is the victims of peddling who are arrested and prosecuted (for solicitation) rather than the traffickers† (UNODC-2007) Youth took to the drugs at a very young age, and walked up to the grave! That is their achievement in life! They have nothing to look forward to in life! The moral collapse of the younger generation is the worst thing that can happen to any country and humanity as a whole. Constructive dynamism should be the watchwords for this generation, but they preferred the ‘warmth’ of the fire-place beside the drug-joints .To provide the complete drug statistics, will mean writing an encyclopedia. The situation is simply mind-boggling. Therefore, the goal of X Organization is to bring total reduction in drug demand among the addicts and transform our drug-afflicted society into a society that is totally liberated from drug and substance abuse and make it   morally strong to stand against the related evils under any and all circumstances. It is no use brooding over the statistics, whether drug addicts are 1 million or 10 million! The menace has assumed alarming proportions, with no signs of abating.   If it is not checked with extra-serious efforts, the disastrous results will be catastrophic!   Youth are caught in it, and the clutches are too strong. The combustible younger generation is burning itself in the fire of various types of drug addictions. The present efforts made by UNODC, Govt. agencies, medical practitioners and philanthropists in the area of drug demand reduction, are like blocking a furiously advancing avalanche with the fence of straw. Or trying to touch the moon by kite flying! Or controlling the rising flood waters of the river by filling pitchers! Statistical studies and data are no doubt needed, but it is no use digging the well when the house is on fire. When there is a war, your goal should be to win the war, no matter how you do it. The initiatives should be implemented by honest people on a massive     scale. The transformation from addiction to de-addiction is like driving a vehicle, in the reverse gear—it is slow; has to be done with extra care! â€Å"When it comes to drug abuse people within a community can be seen as belonging to three different zones. The three zones can be best compared to a traffic light. People in the green zone are those who do not use drugs presently. Those in the amber zone are the early users, who run a great risk of developing problems. Those in the red zone are persons who are addicted. People in the red zone need treatment that is expensive and requires a lot of effort, and relapses are frequent. Therefore, red zone strategies include detoxification and rehabilitation† (UNODC Thematic Pamphlets 9) Majority of the youth addicts are in the red zone! As already stated, X is a non-profit Organization, just covering up its expenses through small donations, but it has the stability and experience of two decades behind it. Some of the philanthropists have been approached and seized of the issue. The activities of the project will be divided into two years. The program chalked out is: 1. Acquisition and possession of land 2. Outpatient department of the de addiction centre will be constructed first to initiate the following activities. a) Specialist and Medical Staff. b) Medicine Room. c) Landscaping for Naturopathy. d) Herbal Garden e) Community Education Program. f) Residential facilities for inpatient treatment. Project Impact: The objective of this treatment is to provide a treatment that treats, cures, detoxifies, recovers and rehabilitates an addict. Also transforms the individual in such a manner that there is a total denial to and abstinence from Drugs, alcohol and any type of substance abuse. With the impact of the project there would be increase in the level of awareness among masses and the stakeholders that there is a technique besides customary medical techniques that can totally transform and reform an addict into a decent individual and make productive member of the society. Counseling has the dominant role to play in the cure of the youth drug-addict.   They are, improving study, deepening self-understanding, and solving personal problems, etc. Solutions and intervention: To treat youth drug-addicts is not like the treatment of patients with cold or headache. Each addict is a special person and his problems are his own and they are quite intriguing. You have to deal with a cluster of problems relating to an individual before he is cured finally. This is a job of great perseverance, apart from the medical knowledge about the treatment. Drug demand reduction is a co-operative effort. Several persons are involved in the treatment of a drug addict. The co-operation of the addict is all the more important. .Monitoring and Evaluation: Internal monitoring and evaluation of the program will be carried out by the Organization Management, evaluation staff will be appointed and trained. The Fund Utilization Certificate will be made available through a registered Chartered Accountant. Conclusion: When a drug addict is constantly nagged and abused, condemned and ostracized by society, he turns into a viler and bitter individual. In such cases showering of pity alone will not help much. Heartfelt care and concern, an understanding approach, and tender regard for feelings are necessary prerequisites to heal the inner wounds, the self-inflicted damage.   Coupled with this, everybody involved in the treatment, directly and indirectly, need to learn to forgive and forget the past of the patient in order to help him build a new identity. References: United Nations Office on Drugs and Crime-Strategic Programs Framework-South Asia-2005-2007-Priority Problems –Page 4 United Nations Office on Drugs and Crime-Thematic Pamphlets 9–Prevention in the Community-Role of a Community Worker. Word Count:1286

Reproductive and Therapeutic Cloning Dolly The Sheep

New research techniques have made it possible to engineer and explore differences in the sets of chromosomes in organisms. This has been a technological revolution during the last decade. Allowing scientists to be able to explore DNA to a new extent. During the process of this research it has come apparent that foreign DNA inserted into self-replicating genetic elements such as bacteria plasmids can replicate. This breakthrough has also shown that the plasmids that have been used can also be used to change the genetic constitution of other organisms (1). Through the process mentioned above there has been an increase in the methods in which DNA, Reproductive and Therapeutic cloning and the processes that happen in order for cloning to†¦show more content†¦Therapeutic cloning goes through the same processes as reproductive but instead of making a whole new organism this is used to form stem cells. They take the nucleus from the somatic cell and then relocate it to an unfertilized egg which has had its nucleus removed. This cell then starts to develop and after 4-5 days it can then have the embryonic stem cells removed which can be used to make many other stem cells that are identical to the cell that the DNA was originally taken from. Figure 1 - Cloning of somatic cells Two organisms that are exact genetic copies of each other are clones. Although cloning does happen naturally, an example identical twins, the most common discussed topic of cloning is what happens in the lab. Somatic Cell Nucleus Transfer and Artificial Embryo Twinning are the two ways in which cloning can occur in the lab. Artificial Embryo Twinning process is just like natural processes of identical twin creation, but instead of the early stages of development when the embryo splits happening naturally, occurs in a petri dish in a laboratory. The fertilized embryo is developing in a petri dish when it is split manually forming two individual cells that then proceed to divide and develop on its own. Then being placed into a surrogate mother to continue the stages of development like it would naturally. They are genetically identical as they come from the same fertilized egg just like natural identical twins are made. Artificial Embryo TwinningShow MoreRelatedTwo of Us: Cloning Essay 1477 Words   |  6 Pagesyou did not? Cloning is the creation of an organism that is an exact genetic copy of another. The first successful clone was in 1997 when scientist Edinburgh cloned Dolly the sheep. She was the first animal to be cloned with an adult somatic cell by using the process of nuclear transfer. She was born on July 5 1996, lived to the age of six and died after being diagnosed with lung disease called Jaagsiekte. (First Cloned Sheep Dolly Dies at 6 page 1). This is a common disease in sheep caused by retrovirusRead MoreThe Technology Of Cloning, Medicine And Biological Basic Mechanism Research1466 Words   |  6 PagesExecutive Summary The technology of cloning has been existing for more than one century. Since the very first cloned sheep Dolly was created in February 1997, which stands out as one of the notable landmarks in the progress of cloning technique, the application provides a new tool for agriculture, medicine and biological basic mechanism research. With the rapid development of cloning technique, it has become a double-edged sword that has both application values and disadvantages to the human societyRead MoreThe Cloning Of Human Cloning1006 Words   |  5 PagesTwins? Or is it clones? It has been known that identical twins are natural clones. The question is, what is cloning? Cloning is the process of making a genetically identical organism through the use of a DNA sample. There are three different types of artificial cloning: gene cloning, reproductive cloning and therapeutic cloning. Dolly, the sheep, was the first mammal to have been successfully cloned from an adult cell. There is a specific proc edure that has to be followed for a clone to be madeRead MoreThe Debate Over Human Cloning Essay1526 Words   |  7 PagesHuman cloning, an unknown wonder to the universe the world has yet to unfold. The idea of cloning can be a dream to some and others not so much, there’s just endless possibilities when it comes to cloning. With the thought of cloning humans comes reality and other things that can cause issues or keep the experiment stagnant. â€Å"Reality† includes the process of cloning humans, types of cloning, products of cloning, cost, and also ethical issues. Besides the issues and reality part of cloning, this couldRead MoreThe Ethics of Cloning Essay1504 Words   |  7 PagesAccording to Richard Dawkins â€Å"Cloning may be good and it may be bad. Probably its a bit of both. The question must not be greeted with reflex hysteria but decided quietly, soberly and on its own merits. We need less emotion and more thought† (Dawkins, 2011). Cloning is a general term used to describe the replication of biological material (Cloning Fact Sheet, 2009). Throughout this paper the reasoning behind why cloning is an acceptable and potentially life changing science will be examinedRead MoreThe Cloning Of Human Cloning1332 Words   |  6 PagesCloning Science today is developing at warp speed. We have the potential to do many things, which include the cloning of actual humans and animals. The question no longer seems to be if we will clone humans, but when? Somewhere, sometime, a human clone will be born. This fact has exploded the world into a global debate. Will large armies of soldiers be raised to fight our wars? Or perhaps we will create a race of slaves to do our dirty work. Cloning is becoming more credible and concrete idea ratherRead MoreThe First Ever Demonstration Of Artificial Embryo Twinning1497 Words   |  6 PagesCloning is the process by which a genetically identical copy of an organism has naturally occurred or been created in a laboratory. A process of cloning can be completed on a wide range of biological materials, including genes, tissues, cells and entire organisms (Genetics Generation, 2015). The first-ever demonstration of artificial embryo twinning was accomplished on a sea urchin by Hans Adolf Eduard Dr iesch in 1885 (Oppenheimer, 2016), yet the most significant cloning example was attained in 1996Read MoreThe Cloning of Dolly (Sheep)3642 Words   |  15 PagesThe Cloning of Dolly (Sheep) Natural Sciences – FES 150 Table of Contents INTRODUCTION 3 WHAT IS CLONING? 3 THERAPEUTIC CLONING 3 REPRODUCTIVE CLONING 5 RECOMBINANT CLONING 6 THE BIRTH OF DOLLY (SHEEP) 7 ANNOUNCEMENT TO THE WORLD 8 DOLLY’S FAMILY 9 WAS DOLLY ALREADY â€Å"OLD† AT BIRTH? 9 DOLLY’S ARTHRITIS 9 DOLLY’S FINAL ILLNESS 10 WHY WAS DOLLY IMPORTANT? 11 WHAT IS THE LONGTERM SIGNIFICANCE OF DOLLY? 11 DOLLY’S FACT SHEET 12 REFERENCES 13 INTRODUCTION TheRead MoreEssay on Facts of Cloning1032 Words   |  5 Pagesof stem cell research exploded with momentum when a certain sheep named Dolly was born. The reason why this was such a breakthrough is because Dolly was the first mammal ever cloned. Although this all began in 1996, the study into stem cell research has been documented since the 1960’s, where Joseph Altman and Gopal Das brought forward new evidence of adult neurogenesis ( the ongoing stem cell activity in the brain). The birth of Dolly brought many breakthroughs for the scientific community butRead More Cloning: What is the right thing to do? Essay1362 Words   |  6 Pages Multiple Source Essay Cloning: What is the Right thing to do? Cloning offers many applications, especially in medicine, however, in spite of the many advantages, many people still consider the idea of human cloning, and the practice of cloning all together to be immoral. This opinion is rarely based on a careful analysis of facts, often only a spontaneous reaction. Cloning technology has potential for doing much good, research in human cloning should continue, although some applications of it